Rural Marketing India Conclave

05 - 06 December 2013, Radisson Blu Hotel, Paschim Vihar, New Delhi, India

“The Art of being Heard, Seen and Found”

Event Overview

Rural Marketing India Conclave will bring in the industry experts, practitioners and regulators to discuss and present the scope for the Rural Marketing innovations and also to share their personal views which are backed with their immense credibility and exposure to the ever evolving marketing advancements, making them the “Most Valued People” in their own area of Interest.

Industry Focus

Fast Moving Consumer Goods (FMCG)
Higher disposable income in the hands of rural households, along with massive promotions by the market players, will take the rural FMCG market from Rs. 87,900 crore to a market size of over Rs. 106,300 crore by the end of 2014.
Organized retail in the country currently stands at about USD 30 billion or 6-7% of total retailing. The total retail market is projected to touch USD 1,250 billion by 2020.

Rural India accounts for almost 37% of automobile industry sales.
India’s healthcare sector is a USD 50 billion opportunity that will grow at about 10% a year for several years. By 2020, it is expected to reach an opportunity size of USD 280 billion.

Consumer Durables
India’s consumer durables market is set to increase by 44% in 2013-14.

BPO & IT Services
Rural business process outsourcing (BPO) units account for over USD 10 million towards India’s IT-BPO revenues.

Internet & e-Commerce
In a step to increase Internet penetration in rural India, the Government of India will create 250,000 nodes for broadband by 2016 that will serve around 750,000 villages.

Rural marketing communication is going to emerge in a big way as the users of smart phones are expected to grow from 50 million now to touch 150 million by 2014.

Event Flow

Branding → Distribution Pricing Communication Innovation Promotion

Who should attend ?

  • CXO's, MDs, Vice Presidents, Directors, General Managers, Heads of Department, Senior Executives, Managers & Independent Consultants
Interest and Focus:
  • Rural Marketing
  • Marketing Analytics & Trade Marketing
  • Marketing and Sales and Intelligence
  • Advertising and Customer Propositions Communication
  • Product Research & Business Analysis
  • Product Marketing and Planning
  • Branding & Strategy
  • Business Development & Consultancy
Contact Us
Tikenderjit Singh Makkar
Marketing Manager
Fleming Gulf
T: +91 20 6727 6412
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