Customer Experience Management for Financial Services

11 - 12 February 2014, Kuala Lumpur, Malaysia
Why Customer Experience Management rather than Customer Relationship Management

Customer experience is undergoing a significant shift in today's market. It is indeed important for customers to be engaged and excited about the quality of the service they receive and the overall experience they encounter. The financial industry which comprises a broad range of organisations notably banks, consumer finance companies and insurance companies are thriving to meet these surging needs and consumer demands.. Read more

Up Close with Mark Magnacca, Winner of " 50 Most Talented Chief Marketing Officer "

Mark Magnacca was recently recognized as one of the 50 Most Talented Chief Marketing Officers at the recent World Marketing Summit, a Philip Kotler initiative in Kuala Lumpur Malaysia in September 2013. The selection criteria was broad based... Read more

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 Emerson Dinesh
Marketing Executive
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